TLC Logo Redesign

This is a logo redesign that I did for a local pet company called TLC. They focus mainly on grooming, but they also sell pet supplies and they sharpen and repair grooming tools. They offer services for both cats and dogs, so I designed a logo that can be seen as either a cat or a dog. I decided to incorporate their name in the actual icon of the logo to make it more interesting.

The final TLC logo
The final TLC logo for a dark background
New letterhead design for TLC
New business card and envelope design for TLC
An example of how to incorporate the logo on an apron
An example of how to incorporate the logo on to grooming tools
Sketches for the TLC logo redesign
Different variations for the TLC logo redesign